Selected work · 03
Floraffeine
Experience design · E-commerce
Flowers, coffee, and the freedom to make it personal.
Designed around choice.
A thoughtful digital experience makes room for different intentions. For Floraffeine, that means connecting the way people discover, personalize and return—across flowers, coffee and the moments in between.
01Three ways in
A personal choice. A clear starting point.
An occasion, a particular flower, or simply a feeling. The experience gives each starting point a place: guided suggestions, a bouquet builder, and a ready-made collection.
02Guided discovery
Begin with the person.
The floral assistant organizes the search around the recipient, occasion, feeling, preferred colors and budget. A personal intention becomes a useful set of preferences, without asking someone to know every flower first.
03Bouquet building
Make it your own, stem by stem.
For people who already have something in mind, the builder makes the details tangible. Flowers, wrapping, accessories and a personal message come together with quantities and a running total.
04Coffee & collection
A small ritual, on your schedule.
Coffee belongs to the same experience. A pickup time and an optional message keep the order simple, connecting the digital choice with the moment someone walks into the store.
05Subscriptions
Give the everyday a rhythm.
A recurring order keeps room for individual routines. Frequency, duration, preferred day and delivery or store pickup can be considered together, making repetition a deliberate choice.
06One connected experience
Many ways to choose. One Floraffeine.
Guided discovery, hands-on creation, coffee and subscriptions share one brand experience. Each journey has its own purpose, while the connections keep the whole easy to understand.
